Having been involved in the launch of employee benefit programs across tens of employers over the past 5 years, a key learning I have made is that most programs don't work unless the employer and
HR have a buy-in into the program. In many cases they need to pay for the program (or the fees) on behalf of employees.
When the investment is made directly by the
HR team, then there is more of a commitment to promote the service, encourage staff to try it and this results in a much better experience for all involved. More participating staff means more staff feeling the benefits and a better ROI for the business.
What has your experience been?