that's the title of a study just released by CareerOne, examining what job hunters want in 2010,
you can download the report from here.
Some of it's findings are very similar to the survey produced for Hudson in 2008 by Sweeney Research. Specifically, it confirms that a huge percentage of the workforce are
not actively looking for new jobs.
- Group 1 (23%) are happy and not looking at all
- Group 2 (47%) are happy but open to moving if the right position comes along
- Group 3 (16%) are keeping their options open by occasionally scanning newspapers, the internet, networking or chatting to recruiters, and
- Group 4 (14%) are actively looking and regularly scanning newspapers, the internet, networking or chatting to recruiters
Ironically, the chances of reaching Groups 2 & 3 with a job ad on one of the big multi discipline job boards, like CareerOne, are very slim. Why? - because Group 3 scan the internet "occasionally" and Group 2 obviously scan the internet even
less than "occasionally"!
That's
63% of the workforce that scan the internet for job ads "occasionally" (16%), or less than "occasionally" (47%).
If "occasionally" is once per week, what are the chances of them seeing
your job ad among the thousands of others?
The CareerOne study also has other ways of classifying job hunters and talks about what motivates them. It's well worth a read.
Of course we do have a vested interest in pointing this out, and as the sole sponsor of this site we're going to allow ourselves a shameless little plug here
We offer
targeted recruitment advertising products in
HR,
Safety and
Planning, which will complement your advertising on the big multi discipline job boards.
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