AHRI conference - Exhibition stand - thoughts and feedback

[MetaHR]

Hi there all

I am seeking information and your help.

I am currently looking into organising an exhibition booth at the next AHRI conference.

Has anyone done this before?

Specifically -
What did they learn from having the booth?
What were people interested in?
How many people come through there stand?
Was it worthwhile?
What would you do differently if organising a booth again?

From a customer's perspective what information are you seeking from visiting these stands?

Thanks for your assistance.

Cheers
Colleen

[Peter]

Hi Colleen, Do your homework before committing. It can be an expensive exercise with less than than satisfactory outcomes. Some points for consideration you may wish to ask the organisers: How many people do they expect to attend? What are the break times and how long are they? Will refreshments, lunch coffee, tea etc be served in the display hall during the breaks? If not, you wont see much foot traffic coming through, particular;y during lunch which is a key time for you. Do you have an opportunity do do something interactive at the event......etc, etc....
Hope this helps.
Peter

[Job Media]

A key question I always ask (myself) when contemplating a fairly significant marketing spend like this is; "what other marketing activities could I do with the same amount of time and money?"

Other important questions of course are "what do I need to get out of the event to make it worthwhile" and "how likely is that to happen".

BTW, don't forget to factor in the cost of your time, assuming you will be on the stand.