PDA

View Full Version : Embrace social media, warns Shell HR chief



Newshound
13-02-2013, 12:12 PM
Trying to control social media is a strategically flawed approach, according to the chief HR and corporate officer of the world's largest company, Royal Dutch Shell.

"In the litigious world in which we operate in business, people want to ensure every email is discoverable and that anytime someone makes a statement 15 lawyers check it. But we have to find a way of embracing social media. If you want to be effective in social media you need to be instant and empower people.

"It is about recognising the challenges, but trying to control it is strategically flawed."

Read more... (http://www.hrmagazine.co.uk/hr/news/1076210/embrace-social-media-warns-shell-hr-chief)