kevinh
07-08-2007, 01:08 PM
In a small article in yesterday's Fin Review, a Seek representative dismissed the notion that Seek intended to auction ads on it's site.
However the initial suggestion, according to the article, came from a Citigroup analysts report to clients, so one has to wonder where they get their information from.
Seek did confirm that they will soon introduce "premium listings" which will enable advertisers to secure the top two spots in a category for one week.
Maybe it is those top spots which will be auctioned, which would be a sensible (and lucrative) way to sell them.
However the initial suggestion, according to the article, came from a Citigroup analysts report to clients, so one has to wonder where they get their information from.
Seek did confirm that they will soon introduce "premium listings" which will enable advertisers to secure the top two spots in a category for one week.
Maybe it is those top spots which will be auctioned, which would be a sensible (and lucrative) way to sell them.